The core concept of the project is to seamlessly integrate the coastal location and historical industrial layout into a highly accessible, mixed-use urban environment. The master plan focuses on maximizing waterfront access, preserving existing industrial architecture for modern socio-cultural use, and developing a permeable network of neighborhoods
that balance diverse building typologies with abundant public spaces.

A high-density road network guarantees connectivity via three main longitudinal highways: Lenina Avenue, Tractorostroiteley Street, and the Zero Highway. To prioritize pedestrian waterfront access, a section of the Zero Highway is built semi-underground. Public transit is also expanded with new tram stations along Lenina Avenue and the introduction of Prospekt Truzhenikov—a pedestrian and transit-only diagonal street linking the transit hub to the university campus.

The district utilizes mixed-use zoning, centralizing office, business, and socio-cultural hubs to create a lively community focal point. A defining feature of the plan is the preservation of dense, historical industrial buildings. Instead of being demolished, these unique spatial structures will be repurposed into scientific sites, educational centers, co-working spaces, and entertainment venues, complementing the more open, landscaped residential blocks.

Inspired by historical factory railway routes, a network of internal pathways will be created within the blocks to ensure high permeability for pedestrians. This system is heavily supported by an extensive green framework, which includes a continuous river embankment, the natural "Volga Park" in the Mokraya Mechetka river floodplain, Mira Boulevard,
and a series of interconnected public squares.